Job Details

Deputy Director : Communication and Marketing

Job Summary
This job was previously advertised as job id 2902 and 2849. All applications received in response to the previous advertisement, will automatically be considered again. Previous applicants therefore do not need to reapply.

*NB! Applications may only be submitted online. Please ensure that all relevant documentation is attached to your application. INCOMPLETE OR APPLICATIONS SENT VIA EMAIL WILL NOT BE CONSIDERED. Please note: Compile/Convert all the below documents as one document (PDF or Word), when uploading it on the online applications system.

  • a detailed curriculum vitae and cover letter (please note that the first three (3) referees on your CV will be contacted with regard to reference checking);
  • certified copies (not older than 3 months) of all academic records;
  • certified copies (not older than 3 months) of qualifications (please provide the SAQA accreditation in the case of foreign qualifications);
  • a certified copy (not older than 3 months) of your identity document (ID);
  • Proof of registration with a Professional Body (if applicable);
  • A copy of your driver's license (if applicable).

Duties and responsibilities:

Strategic Planning:

  • Contribute to the development and alignment of a Communication and Marketing Strategy for the UFS in support of the university’s vision and strategic goals as set out in the Strategic Plan.
  • Contribute to the development and alignment of a communication strategy in support of the university’s Integrated Transformation Plan (ITP).
  • Support the Director in execution of the department’s institutional requirements, i.e. service level agreements with internal stakeholders, guidelines, policies, etc.
  • Oversee, update and execute the department’s Stakeholder Relations Strategy.
  • Oversee, update and execute the Media Relations Strategy.
  • Update and contribute to the departmental Risk Register.

Strategic Management:

  • Assist staff to formulate operational/tactical plans that support the Communication and Marketing Strategy.
  • Provide strategic leadership in DCM.
  • Support Director with assigned duties. Oversee, update and execute the department’s Crisis Communication Strategy.
  • Update and contribute to the departmental Training Schedule.
  • Coordinate the planning, execution and updating of the Integrated Marketing Plan.
  • Monthly reporting on the unit’s work and outcomes in line with the university’s Strategic Plan.

Stakeholder Engagement:

  • Coordinate stakeholder-engagement activities and engagement and facilitate full stakeholder engagement by means of planning, coordinating and reporting on these strategic partnerships with relevant internal stakeholders/departments. This includes stakeholder mapping and clear alignment of messaging in support of the Strategic Plan.

Visitors Centre and Contact Centre:

  • Manage the communication needs of the Visitors Centre including; branding and supply of information  and material.
  • Update and make available information brochures, booklets and maps for visitors.
  • Update information regularly on the Visitors Centre web page.
  • Ensure that enquiries in the Visitors Centre email are answered.
  • Handle complaints from staff/students/parents/general visitors concerning the service they receive at the Visitors Centre and Contact Centre.
  • Maintain the service level agreement with Protection Service.
  • Monitor phone systems and emergency communication procedures.

Media Relations:

  • Oversee the media liaison function. This includes positioning the UFS as a thought-leader in the local, national and international media, and ensuring accurate and effective media monitoring and analysis.

Events and Protocol Management:

  • Oversee the successful execution of institutional events.
  • Oversee the Department’s role and responsibilities in the execution of graduation ceremonies on the Bloemfontein and Qwaqwa Campuses in line with the service level agreement with Student Academic Services. This includes the facilitation of participation of speakers at graduation ceremonies on the two campuses.
  • Ensure adherence to institutional protocol in the execution of events.
  • Oversee operations of the Centenary Complex and scheduled institutional events.
  • Maintain service level agreements with relevant departments, including University Estates, Student Academic Services, Protection Services, etc. in the execution of institutional events.
  • Oversee smooth running of the Centenary Complex and its maintenance in relation to events scheduled monthly.

News Curation:

  • Contribute to the Department's News desk according to assigned portfolios.

People Management:

  • Supervise/manage performance in the unit for Stakeholder Relations.
  • Develop, implement, and monitor performance indicators for the unit.
  • Maintain positive employee relations.    
  • Supervise and manage employee performance.
  • Manage the training and development of staff.
  • Drive change management within the unit.
  • Manage human resource administration.
  • Ensure that information affecting staff is communicated to them.
  • Monitor adherence to relevant policies and procedures.

Financial Management:

  • Manage costs against the approved budget of the unit in line with organisational policies and guidelines.
  • Investigate and implement methods to reduce/contain costs.


  • Assimilate and analyse trends in the national and international environment within area of responsibility, as well as that of the Department.
  • Design and implement interventions to introduce best practices in the unit.
  • Facilitate the measurement of all interventions and campaigns in the Department and report on that to the Director.
  • Interpret and report on impact of interventions.
  • Utilise measurement to optimise the impact of interventions.

Inherent requirements:

  • Bachelor’s degree or an Advanced Diploma/B.Tech degree/Postgraduate Certificate on NQF level 7 in Communication or Marketing.
  • Five (5) years’ relevant working experience related to the duties and responsibilities as set out above.

Required competencies:

  • Knowledge of customer service management.
  • Knowledge of institutional protocol in the execution of events.
  • Knowledge of media relations and media analysis.
  • Proven experience in writing for publications.
  • Knowledge of industry best practices.
  • Good interpersonal and communication skills and the ability to function with ease in the University's richly diverse working environment.
  • Language proficiency in the official language of the University.
  • Ability to work in a team.
  • Ability to work under pressure.
  • Ability to work independently.
  • Advanced writing skills.
  • Business acumen.
  • Results-oriented approach.
  • Strategic thinking.
  • Leadership.
  • Building coalitions.


  • A valid driver’s license (please attached a copy).
  • Proven experience in stakeholder relations management in the higher education sector.
  • Proven experience in media communication in the higher education sector.
  • Knowledge of event management in the higher education sector.

Assumption of duties: As soon as possible.

Closing date: 24 August 2019.

Salary: The salary scale is available on request.

Enquiries: For enquiries, please feel free to contact 051 401 7705/7267 or email

Fringe benefits:

(Subject to specific conditions): pension scheme, medical aid scheme, group life insurance, housing allowance, leave and sick leave, service bonus and study benefits.


The University reserves the right not to fill the post. The University subscribes to and applies the principles prescribed by the Employment Equity Act. Preference will be given to candidates from the designated groups, in accordance with the principles of the aforementioned act and the employee profile of the specific department/division.

The UFS will only consider applications of candidates who meet all the inherent requirements of the position. Applications that are incomplete will not be considered. Communication will be limited to shortlisted candidates only. Should you not be contacted within six weeks of the closing date for applications, you may assume that your application was unsuccessful.

External candidates can click HERE to apply online.
UFS staff members can log onto PeopleSoft, click Self Service, Recruiting, and Careers to apply online.

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